Now someone who DID know how to present was Steve Jobs. Much has been written on what made his presentations great. Sure he introduced some of the coolest tech gadgets of all time, but the gadgets weren't what made the presentations great.
I've become more interested lately in how to make presentations that actually move people. For example, I'm sure you've seen the Budweiser Superbowl Ad from the 2013 game? I don't know about you, but every single time I watch that video I'm brought to tears. In an email I sent to Anamoly, the creators of the ad, I swore I was going to spend the next couple of months figuring out, frame by frame, how they did that. And, of course, that's not the only presentation that has moved me or others.
Why can't every presentation be like that? Or at least why can't some portion of the presentation be moving enough to create interest in the viewers of that message. Wouldn't the delivery of the message be more effective? Wouldn't the response be better?
I wonder if the reason is too much trouble or just apathy? Either way it shows a lack of respect for your audience. It's the same reason why movies fail at the box-office. If directors, actors, writers and producer don't respect the viewer, then the viewer will return that by not attending. Unfortunately, most of us don't have that option during most presentations.
So, hey, let's try to make our presentations better by following Guy's rule for starters, and then think about our audience, how they might respond to what we're presenting and work toward making our viewer have a positive response to our message. Rather than getting involved with all the tricky things PowerPoint, or Keynote, or whatever can do, let's keep it simple and involve our audience.